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    Customers recognize and relate to your product with your logo, brand name, slogan and more. Trademark registration lets you to legally get the right of use and also to avoid any legal conflicts. Considering the limited resources a startup might have, how long should one wait for trademark registration? Or how early should one go for trademark registration?

    Prasanna Krishnamoorthy, founder of Upekkha tells us how there is no definite answer for the question and when to consider doing a trademark registration.

    Is Open sourcing your Startup product good?

    How could it improve trust on your product? What are the cons with open sourcing?

    Prasanna Krishnamoorthy, founder of Upekkha shares with us his views on open sourcing and why one should be cautious before making a decision.

     

    Do you have a product ready to launch? Would you release it to the market already or tweak it a bit more? How much is enough? How long is too late?


    Go Lean, think MVP.


    As someone said, “An MVP is a down payment on a larger vision”. Prasanna Krishnamoorthy, founder of Upekkha shares the idea of Minimum Viable Product(MVP) and takes us a step ahead with his own Minimum Billable Product.

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