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    Customers recognize and relate to your product with your logo, brand name, slogan and more. Trademark registration lets you to legally get the right of use and also to avoid any legal conflicts. Considering the limited resources a startup might have, how long should one wait for trademark registration? Or how early should one go for trademark registration?

    Prasanna Krishnamoorthy, founder of Upekkha tells us how there is no definite answer for the question and when to consider doing a trademark registration.

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