about RB Global Challenge


We’re 40,000+ entrepreneurs, all inspired by a vision of a world where people are healthier and live better. At the heart of our rapidly growing consumer health business is a passionate desire to help people feel better. We invest in research and development to find ways for people to look after themselves, their families and homes.

Why we’re here

We believe there's a better way to do business – we like to call it 'better business'. Socially, environmentally and financially, we act responsibly and sustainably. We believe passionately in doing things the right way, and we believe the better way helps us deliver high-quality products that touch consumers each and every day. Health is no longer just the absence of illness, it’s being able to lead a fitter and happier life. Our responsibility is to help people achieve this while making the right kind of social and environmental impact. That’s what we call better business.


Behaviours we see in Responsibility:

  • We always do the right thing even when it is hard

  • We always put the safety of our people and consumers first

  • We lead and act with integrity


Behaviours we see in Ownership:

  • I treat the business like it’s my own

  • I do not wait to be asked or told, I take the initiative

  • I have the freedom to make a difference.


Behaviours we see in Entrepreneurship:

  • Big ideas with less money

  • Champion new ideas irrespective of where they come from

  • Passionately turn creative ideas into effective business solutions


Life is changing, getting faster and more demanding. We provide solutions that help people deal with these new challenges. This is why we’re one of the fastest growing companies in one of the fastest growing markets – we drive consumer health forward through innovation.

In fact, we've redefined the consumer health market by combining our in-depth consumer knowledge with the speed of decision making we’ve gained in FMCG. Our culture of entrepreneurship puts ideas ahead of hierarchy, so we get the best ideas developed rapidly. This is why our brands are market leaders in most categories.

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Abdul Azeem
Student | Athlete
Professional | Ambitious