About Elevate: Elevate is a B School business challenge conducted year on year in premier B Schools. The program was launched in 2014 in 11 premier B-Schools in the country with the objective of increasing the presence of brand Titan as the employer of choice on campuses and to get young minds to think about real life business challenges which would make this program aspirational among the students. The program has successfully completed three seasons and now Titan is ready to launch “Elevate 4.0”.
Elevate 4.0: The Theme – Titan of Tomorrow
The word “Restless” best describes Titan. The company started with watches, after which came jewellery, eyewear, perfumes and now Indian ethnic wear. It has established itself as a market leader in the categories it operates in and is now a lifestyle company to reckon with. The company has seen a significant jump in market cap over the last 10 years. Titan is celebrating its 30th anniversary and is in the process of charting the course it will follow over the next 30 years. In this journey Titan would like to partner with the younger generation to build the “Titan of Tomorrow”.
Elevate 4.0 Contest Brief:The Challenge: We would like you to come up with ideas on new revenue streams / business models in any one of the following areas of opportunity .
a) How will you build revenues in new categories?
b) Where do you see promising new markets to take forward the Titan brand?
c) How will you extend the current product lines?
d) How would you build a pipeline of new services
e) New customer segments.
**The ideas can be for an existing business or a new one.
The ideas present should fit into the following “organisational framework”;
● Home & Personal lifestyle space.
● Category where design and style is a differentiator
● Use of technology / innovation as a key element- Disruptive changes in the market place
● Unorganised, under-penetrated, underserved category or market
● Category where branded play is important
● A category where cost leadership is not the defining factor
● Scalability and profitability
● Avoid industries that are overcrowded with have well entrenched & large players
B-School students from the following premier institutes will participate. TAPMI, MDI, XLRI, XIMB, IIM-Shilong, IIT-K, NIMIMS, JBIMS, NITIE, SIBM, SCMHRD, IIM-K, IIM-U, IIM-L, MICA, FMS, IIFT, IIT Madras, IIM Ranchi., IIM Indore.
The contest is open to all first year as well as second year students from these institutes irrespective of specialization.