In its mission to take forward the agenda of environmental protection, WWF-India works with varied groups of individuals and institutions across different sections of society. These alliances strive to address the common goal of conserving biodiversity, sustainably using natural resources and maintaining ecosystems and ecosystem services for the survival of wildlife and people depending on them.
World Wide Fund for Nature-India (WWF-India) was founded with the express objective of ensuring the conservation of the country's wildlife and natural habitats. It was set up as a Charitable Public Trust on 27 November 1969. It was then known as the World Wildlife Fund-India, much before the terms 'wildlife' and 'environment' had caught the attention of the government or the public.
WWF-India's modest beginnings entailed operating out of a limited office space at Horn Bill House in Mumbai and very few full-time staff. The running of the office relied largely on the goodwill of the close-knit group of its founders, and other associates who voluntarily contributed their time and resources to the work of the organization. Throughout the seventies and eighties, WWF-India kept its focus primarily on wildlife and nature conservation. It would be near impossible to list all its projects and other activities in the field of wildlife.