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    What issues matter for brands and retailers most in the coming months?

    The year ahead will be a year of awakening after the reckoning of 2018—a time for looking at opportunities, not just challenges. Fashion companies have to wake up not only to the tougher economic environment but also to changing consumer trends and shifts in the fashion system. A Mckinsey and company report ,Created by a team of experts, a survey of almost 300 fashion executives, and extensive interviews, The State of Fashion 2019: A year of awakening (written in partnership with the Business of Fashion [BoF]) identifies ten trends that will have a major impact on the fashion industry in 2019.

     


    Reveal the top trends in the fashion industry,2019
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